One of the most well-known quotes in the world is, “A picture is worth a thousand words”. However with the advent of the world wide web and the short attention span of the new video game generation, I think that the new quote should probably be changed to “A picture is worth a million words”.
A web site designer needs to keep this in mind when creating a new web site. People will usually not stay very long to read about your product, unless they are drawn into the web site by something that catches their eye. This something is usually a picture that tells a compelling story that strikes interest in the visitor. Finding a good picture sounds like an easy task, but few web designers have the skills to do this on their own. The only way to truly know that you’re getting the best pictures for your web site is to enlist the help of a professional commercial photographer.
A professional commercial photographer knows how to address the picture needs of a web site, because they have quite a bit of knowledge and experience in that particular area. Professional commercial photographers are constantly working to stay in touch with the current trends in the market. They are always researching new images, models, colors, and angles to view which ones “work” in the market today, and which ones do not.
Often times the web designer’s ideas are close to what is needed to convey their message, but a professional commercial photographer can tweak that idea into something brilliant. Sometimes we believe that a particular picture will tell our audience what we want, but the message might not be that obvious to the general public. A professional commercial photographer knows how to convey a particular message to the general public, and they can make sure that the pictures on your web site will tell the story that you want to tell.